Amazon has announced on Tuesday that it will begin the most awaited Great Indian Festival sale from October 17. Amazon has not yet provided the end date for the Great Indian Festival sale. Amazon’s Great Indian Festival sale starts a day later than Flipkart’s Big Billion Days sale that is set to start on October 16 and ends on October 21.Amazon claims that over 1 lakh local shops and kiranas have been enabled by Amazon to serve customers during the festive season.Amazon Great Indian Festival sale will start from October 17 for normal users and from Octobefor Prime members.