Bengaluru : Digital payments firm Paytm has launched a mini-app store to support Indian developers, in a direct challenge to Google’s dominance in the space. The new app store acts as an Indian alternative to the Google Play Store and the App Store a

The launch of the store follows the payment app being temporarily removed from Google’s Play Store on 18 September for violating developer guidelines on real-money gaming. The move to launch an Indian app store is aimed to promote the ‘Atmanirbhar Bharat’ vision and provide people with a local and sustainable app ecosystem. It comes shortly after Paytm was removed from the Google Play Store due to non-compliance of its policies against gambling.

While the removal of the app may be a trigger, Paytm’s move.Paytm said the mini-app store will help developers take their products to the masses and is providing listing and distribution of these mini-apps within its app.Paytm Mini App Store empowers our young Indian developers to leverage our reach and payments to build new innovative services.