The Rashtriya Kamadhenu Aayog (RKA) has began the nation wide campaign called “Kamadhenu Deepawali Abhiyan” on October 12, 2020.Speaking at the launch of a nationwide campaign ‘Kamdhenu Deepawali Abhiyan’, which is aimed at promoting cow dung products. The Rashtriya Kamadhenu Aayog (RKA) has started campaign to celebrate pollution free Deepavali. Ministry of Fisheries, Animal Husbandry and Dairying in a statement said that RKA aims at reaching 11 crore families to ignite 33 crore Diyas made of cow-dung during this year’s Deepawali festival.

By providing an environment friendly alternative to Chinese made Diyas, the campaign will boost up Make in India vision and mission of Prime Minister Narendra Modi and also promote Swadeshi movement while reducing environmental damage