Tanishq has withdrawn another ad . The new Ekatvam ad for Diwali showed actresses Neena Gupta, Sayani Gupta, Nimrat Kaur and Alaya . Sayani Gupta said that she would spend some time with her mother and would not burst firecrackers. “I am  hoping to be able to meet my mum after really long. Definitely no firecrackers, I don’t think anyone should light any firecrackers. But a lot of diyas, lot of laughter hopefully and lot of positivity,” she said. Her statement was not taken well by a section of social media.Jewellery brand Tanishq has stirred up a new row on social media after releasing a new Diwali advertisement which discouraged people from bursting firecrackers.  Tanishq urges Hindus to refrain from bursting firecrackers during this Diwali! .